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Are you still trying to grow your contact list so you can sell more group, family, or single trips?
If you’re tired of people not responding to your Facebook posts and you’re simply ready to get started booking the trips you spend hours perfecting, but the whole idea of getting new customers seems impossible. These 5 steps will give you the inside scoop on how to attract more travelers, nurture relationships, and keep the bookings rolling in!
Let’s dive in and unlock booking potential!
Think about what you can offer that is so good your customer would feel bad if they missed out.
You need a value-packed offer that grabs attention but still makes sense for your bottom line. For example: “Book a Group Trip of 5 & Travel Free. The sixth person is on us!”
This kind of offer creates urgency and excitement. It gives your clients a reason to bring in their friends while offering them something irresistible.
A lead magnet like this solves a problem or makes planning easier, showing you’re the expert they can trust. Plus, you’re staying in their inbox, which keeps you top of mind when they’re ready to book.
Before your prospects book with you, offer them something valuable for free. This gets them interested in what you offer, even if they haven’t spent a dime yet. The key here is value.
Once you have a lead magnet, you need a place to house it—your online hub! This could be your website or a professional landing page. However, when trying to establish yourself, avoid using website builder platforms like Wix, Vargo, and others that claim ownership of the material used on the site you’re paying for, unless you like paying to promote the competition. Either way, the goal is the same: get them to opt in.
Pro tip: Use an eye-catching opt-in form that’s easy to fill out. The less friction, the more leads you’ll catch!
This one is simple and straightforward. After someone opts in, where do they go? You need a system that makes it easy to follow up with these new leads automatically. A customer relationship management (CRM) tool is a must! For example, tools like Keap or Zoho One can help you keep track of leads. Pair it with email campaigns from platforms like ActiveCampaign to nurture your prospects and guide them toward booking.
Don’t let the conversation end after they sign up for your lead magnet! Think of it like a marriage. The longer you continue doing what got you there, the more likely you are to have the marriage you desire.
Even in your travel business, you’ll need to work to keep the relationship alive by offering them free info, travel tips, or exclusive discounts.
Offering value keeps you top of mind. When they’re ready to purchase the type of services you provide, guess who they’re calling, you
Send regular updates, personalized offers, and reminders of your amazing deals. This keeps you in the game when it’s time for them to plan their next big trip.
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The “5 Steps To Booking Big” guide offers a strategic approach to attracting ideal clients for group trips without the exhaustive demands of constant social media engagement or hefty advertising expenses. By implementing these steps, even those without a prior list, connections, or experience can successfully fill their calendars with eager clients.
Don’t let this opportunity slip away! Embrace these proven strategies to elevate your group travel bookings and stay ahead of the competition. Start transforming your business today and watch your trips fill up faster than ever before. Do you recognize an area where you could use a hand?